sbX
Optimize your ROI and lower operating costs. Increase the value of the player experience. With sbX, every experience counts.
The experience management solution.
sbX is a Gaming Standards Association (GSA)-compliant, server-based gaming system that lets casino operators design and deliver customized player experiences. The power of the AVP platform converges with sbX, providing you with the unmatched flexibility and connectivity needed to keep up with changing player demands and gain that much-needed competitive edge.
Benefits
- Give players the games they want, when they want with ultimate access to the IGT game theme library
- Design and deliver new applications and services to the Service Window
- Use the integrated, but modular design to update your current floor at a pace that is right for you
- Take advantage of open GSA Game-to-System (G2S) and System-to-System (S2S) protocols for optimum interoperability
Implementation Strategies
Properties around the world are discovering and sharing their own strategies for implementing this new technology.
- Firekeepers Casino: No Zone Unturned
- Learn more
- Three Rivers Casino: A Thunderous Experience
- Learn more
sbX Floor Manager is the first Game-to-System (G2S) solution that empowers you to remotely change your game mix based on market conditions and demographics. When used with the AVP platform, you gain access to the game library, giving you the power to enhance your players' experiences by offering the games they want most.
sbX Media Manager enables you to refresh media displays with marketing messages that target the right players at the right time. Instantly deliver fresh, customized branded messages and applications to players on the game screen via the Service Window and at the game via sb NexGen II displays. And with the ability to send messages to plasmas and AVP digital top glass, you can create customized in-house billboards.
By using GSA-compliant protocols and a service-oriented Application Programming Interface (API) you can also create and deliver applications that differentiate your players' experience.
sbX Analytics gives you tools to make effective decisions that optimize the performance of your floor. sbX Analytics is the most cost-effective way to lift the reporting burden from your transactional system and gain robust analytical and reporting tools.
Interact with your players, strengthen loyalty and promote your property's amenities using animations, stereo sound and branded messages. sb NexGen IIx is the most advanced multimedia, touchscreen display available. Built following GSA protocols, the system enables easy communication with a G2S network. This allows you to deliver a seamless experience across both existing and Service Window-capable machines and transition to a server-based environment smoothly.